Vitamer® Labs National Brand Comparison Line is a group of products modeled after national brand leaders in the United States in specific supplement categories within the natural products industry. These products are comparable in quality, form and composition to the national brands but at a lower price and presented in YOUR NAME.

Why National Brand Comparison products?

Vitamer® Labs developed the National Brand Comparison Line to help you help your customers achieve their nutritional goals more economically. These products offer your customers the same benefits and identical nutrient composition as the national brand leaders but without the national brand price. You will be able to offer your customers these top quality products under your brand name but at a price that is 20-25% lower than the MSRP of the national brands. What better way to serve your customers than saving them money when they purchase their favorite nutritional formulas!

Why is this a great opportunity for my store?

Here are seven reasons why this is a great opportunity:

1. Same nutritional quality as the nationally recognized brand
2. Attract new customers to your own label
3. Capture lost sales by carrying leading formulations
4. Enhance the image of your own label
5. Offer a superior product for a lower price
6. Make more actual profit dollars
7. Be a hero to your customers

How can I increase the value of my brand?

Your label is a valuable part of your success. Adding the National Brand Comparison Line to your store gives you so much more than just the profits you would receive from other branded products. First and foremost, the National Brand Comparison Line gives you the opportunity to save your customers money with products that are equivalent in form, composition and ingredients to national brands they normally buy. As customers purchase National Brand Comparison Line products, the customer base for your private label increases. As these shoppers become familiar with the quality of your brand, they will inevitably shift more of their purchases to your brand, fulfilling their supplement needs with products they can only buy in your store. As an additional benefit to you, we have priced the line so that selling the National Brand Comparison Line actually yields higher profits than selling the brands themselves.

How can I increase my marketing and merchandising success of these products?

• Dual Placement – Place the product right next to the national brand AND in      your own label line

• Maximize Visibility – Make your comparison line products stand out with Vitamer’s complimentary shelf talkers

• Communicate Quality – Encourage your staff to communicate Vitamer’s unparalleled quality story

• Capitalize on Free Advertising – Benefit from national brand advertising that brings customers to your store by transitioning them to your National Brand Comparison Line