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HEART
HEALTH |
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Nutrition
Facts:
Heart
conditions are a major concern for millions of Americans.
Many fight heart disease through diet and exercise while
others add prescription medications to their struggle.
With our heart health category, we address the needs
of those looking for additional cardiovascular support
through dietary supplementation. We offer unique products
in this line, each with a different approach to supporting
heart health. for example, Cholest-CheckTM (#081) combines
four active ingredients for a multi-faceted approach
at cardiovascular health.
Policosanol
has gained popularity as an alternative to prescription
medication. It is an effective cholesterol support product
that does not cause a deficiency of CoQ10, the main
reason for aches and pains associated with cholesterol
drugs. Policosanol is a mixture of nine high primary
aliphatic alcohols, formulated to maintain healthy levels
of both LDL and HDL cholesterol. Octacosanol, the main
ingredient in Policosanol, is a powerful antioxidant
that helps to keep arteries healthy. The octacosanol
used in our product is a derivative of sugar cane wax,
not beeswax or rice bran as is sometimes used in other
policosanol formulas.
Niacin
is another popular approach to supporting healthy cholesterol.
The benefits of vitamin B3 for cardio health are well
demonstrated, but some people complain of a flushing
of the face after taking large doses. Inositol hexanicotinate
is a form of niacin that is absorbed slowly by the body,
not reaching full serum levels for nearly ten hours
after consumption. Inositol hexanicotinate is not timed
release niacin, it is a wholly separate type of vitamin
B3 designed to provide all of the benefits of traditional
niacin without the flush.
Garlic
has been used as herbal medication for thousands of
years for everything from bubonic plague to food for
workers on the great pyramids. Its health-promoting
properties are mostly credited to the sulfuric amino
acid called alliin that occurs in garlic. Alliin, however,
is not fully effective until converted to allicin, which
is the component that gives garlic its therapeutic effects.
Heat inactivates alliinase, the enzyme responsible for
the conversion of alliin to allicin. This may explain
why it is recommended that raw garlic be used for health
instead of cooked garlic.
All
of this considered, many people do not like taking multiple
supplements. This is why we have developed Cholest-CheckTM
(#081), a four pronged approach to cholesterol health.
In addition to policosanol and inositol hexanicotinate,
described above, we have included CoQ10 and Activin®
grape seed extract for extra support. CoQ10 is a critical
enzyme both in the Krebs cycle and in the production
of ATP, the body’s energy producing unit. CoQ10
levels are also often depleted by the use of cholesterol
medications, which block production of HMG-CoA reductase,
a catalyst in the production of mevalonic acid. Mevalonic
acid is then processed by the liver and transformed
into cholesterol. The problem is that HMG-CoA reductase
is also crucial in the production of CoQ10, which the
body needs to bring energy to cells. This is why many
people experience minor aches and pains when taking
cholesterol medication.
Activin®
grape seed extract is an effective antioxidant backed
by clinical research shown to not only promote cardiovascular
health, but also protect against damage caused by external
toxins and maintain healthy cells.
Heart Health Marketing Opportunities:
• Cholesterol support is the fastest-growing segment
in the dietary supplement market
• Products affect cholesterol differently, and
may be sold in combination for maximum results
• Target market to heart health
• Innovative Cholest-CheckTM Formula combines
ingredients not used together in any other product
• Products use capsule and tablet form
• Provides a wide array of cholesterol support
products for your own label to compete with brands
These
statements have not been evaluated by the Food and Drug
Administration.
These products are not intended to diagnose, treat,
cure or prevent any diseases. |
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1.
Is
No-Flush Niacin (#080) timed release niacin? |
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No.
No-flush niacin is a completely different form of niacin
than timed release. It is broken down more slowly by
the digestive system and does not reach full blood serum
levels for nearly ten hours after ingestion. This is
actually a longer period of time than many timed release
niacin supplements.
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2.
How
is Policosanol (#083) effective without lowering levels
of CoQ10? |
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The
main problem with many cholesterol drugs is that when
taken over a long period of time, they begin to lower
levels of the important co-enzyme CoQ10. Policosanol
has a similar mechanism of action to these drugs without
lowering CoQ10 levels.
Many
drugs inhibit the expression of the enzyme HMG-CoA reductase,
which is a catalyst in the production of mevalonic acid.
Mevalonic acid is then processed by the liver and transformed
into cholesterol. So, it would reason, the less HMG-CoA
reductase in one’s system, the less mevalonic
acid and, hence, less cholesterol. But it is not so
simple. HMG-CoA reductase should not be completely eliminated
in order to lower cholesterol. Low levels are beneficial
to a point, and then can become counter productive.
HMG-CoA
reductase is also used in the formation of farnesyl
diphosphate or FPP. FPP, though used in squalene, another
cholesterol precursor, is also used in production of
CoQ10. Not enough FPP, and not enough CoQ10 will be
produced. This is why some drugs which inhibit HMG-CoA
reductase expression have the nasty side effect of lowered
CoQ10 levels. Policosanol, on the other hand, inhibits
expression by only about 50%, which is not enough to
significantly affect production of FPP.
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3.
How
is your High-Allicin Garlic (#082) coated so that it eliminates
odor and reflux? |
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As
opposed to some products which feature an enteric coating
to reduce reflux and odor, our High-Allicin Garlic (#082)
uses only titanium dioxide mined from the earth. This
safe, all-natural coating achieves the same effect as
an enteric coating without having to use artificial
plasticizers.
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4.
Exactly
how much allicin is in your garlic and what does it mean?
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Our
new High-Allicin Garlic (#082) formula contains at least
10,000ppm (10mg per gram) of allicin and 22,000ppm (22mg
per gram) of alliin. High levels of these active components
make our High-Allicin Garlic (#082) a potent supplement
for cholesterol support. This calculates to at least
5mg of allicin per tablet.
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5.
What is the alcohol breakdown of Policosanol (#083) and
where does it come from? |
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Our
policosanol contains at least 50% octacosanol, a derivative
of sugar cane wax grown in the Suzhoo province of China.
It also contains eight other high primary aliphatic
alcohols that are included in policosanol as follows:
Triacontanol 15-30%
Hexacosanol 10-20%
Dotriacontanol 0.5-5%
Tetracosanol 0.5-5%
Heptacosanol <5%
Nonacosanol <5%
Hentriacontanol <2%
Pentacosanol <2%
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6.
Why
is CoQ10 included in Cholest-CheckTM (#081) if policosanol
does not adversely affect its levels? |
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There
are a few reasons for our inclusion of CoQ10 in Cholest-CheckTM
(#081). First, this product may be used by those currently
taking cholesterol medications. This is a market that
needs CoQ10 to replace what is not being made because
of the drugs. CoQ10 is also an important factor in the
production of ATP, the body’s energy delivery
system. The more efficiently energy is produced from
food, the less will be stored as fat, and the less cholesterol
in the bloodstream. Basically, if energy production
is more efficient, the heart can be healthier.
CoQ10
is also involved in the Krebs cycle. Again, if this
cycle is more efficient, less food will be stored as
fat and less cholesterol will be floating around the
body. Though CoQ10 is involved in scores of other reactions,
these are the most relevant to cholesterol and cardiovascular
health, and thus are the basis for its inclusion in
Cholest-CheckTM (#081).
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7.
Would
it be redundant to take Cholest-CheckTM (#081) in conjunction
with other cholesterol supplements or cholesterol medication?
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Though
Cholest-CheckTM (#081) is designed to support healthy
cholesterol by four different mechanisms they are far
from the only four. Any other supplement someone might
be taking may affect a different aspect of cholesterol
health than the ingredients in our formula. Therefore
Cholest-CheckTM (#081) may be taken in conjunction with
all kinds of other supplements. People
taking cholesterol medication can benefit especially
from this formula because it contains antioxidants as
well as CoQ10, a coenzyme that can become quickly depleted
in customers taking such drugs. Though policosanol’s
mechanism of action is not unlike that of some cholesterol
medications, it also is a powerful antioxidant that
can help maintain healthy levels of both LDL and HDL
cholesterol.
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8.
How much actual niacin am I getting in one dose of No-Flush
Niacin (#080)? |
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The
inositol hexanicotinate used in no-flush niacin in 90.4%
niacin and 9.6% inositol. If you do the math that breaks
down to 454mg of niacin and 46mg of inositol per dose.
This is over 2000% of the recommended daily intake.
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9.
What is the difference between inositol hexaniacinate
and inositol hexanicotinate? |
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There
is no difference. They are different names for the same
molecular compound. It is probably best just to refer
to it as no-flush niacin so as not to confuse customers.
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10.
Are all of your cholesterol products vegetarian? |
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Yes.
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11.
What exactly is homocysteine and why does it have a support
formula? |
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Homocysteine
is an amino acid that is usually broken down and released
from the body with no harm done. Some people have a
genetic flaw that leaves them deficient in the enzymes
responsible for regulation and breakdown of homocysteine,
and this toxic amino acid builds up in their system
leading to major cardiac events. This is often the case
when young, healthy people inexplicably suffer a stroke
or heart attack. Even those without the genetic flaw
are susceptible, with typical risk factors such as smoking,
obesity, and environmental stresses. The B vitamins
included in Homocysteine Support Formula (#251) work
in conjunction with the methyl cell donor trimethylglycine
the breakdown and removal of homocysteine from the system.
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12.
How does Homocysteine Support Formula work to help support
healthy homocysteine levels? |
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In
healthy people, homocysteine, which is found most abundantly
in meat, is metabolized into the system through two separate
pathways: re-methylation and trans-sulphuration. The re-methylation
of homocysteine converts homocysteine into methionine.
The synthesis of homocysteine into methionine is dependent
on the enzyme methionine synthase, to which vitamin B12
is a co-factor. Many tissues, including the liver, kidneys
and central nervous system depend on methionine for normal
operation. Decreased methylation capacity can have adverse
effects on cellular growth and production and affect DNA
synthesis.
Synthesis of the important antioxidant glutathione
is also dependent on homocysteine metabolism. Its synthesis
is a result of the trans-sulphuration pathway of homocysteine
metabolism, which utilizes vitamin B6 as a cofactor.
If not enough homocysteine is converted to glutathione,
this naturally occurring antioxidant may be in short
supply, and arterial and cellular damage may occur.
TMG
acts as a methyl donor in the homocysteine metabolism
cycles. It can donate methyl groups to the homocysteine
molecule in much the same way vitamins B6 and B12 do,
assisting in the conversion to methionine. TMG is also
an effective methyl donor because when it loses its
third methyl group through donation, it becomes dimethylglycine,
a nutrient known to help boost energy. TMG also contributes
to the production of S-adenosylmethionine (SAMe), an
important substance for neurotransmitter production.
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