Nutrition Facts:

Our company began over 80 years ago by hand encapsulating dried vegetables for added nutritional support. Though we have branched out into other delivery systems, vitamins in whole foods form are still a massively popular category. Some consumers want their vitamins from a source they know, while others want the benefits of many greens and vegetables without having to eat all of them.

Bee Pollen (#920) is often referred to as “Nature’s Perfect Food” because it is naturally rich in essential amino acids, vitamin A, vitamin C, B1 (thiamin), B2 (riboflavin), B3 (niacin), calcium and iron.

Lecithin Capsules (#140) and Soy Lecithin Granules (#152) have a wide variety of uses and benefits including nervous system health, memory, as well as weight support. These products are naturally obtained from soy.

Garlic Caps 500 mg (#145) have a wide array of benefits. The health benefits of garlic have been known for thousands of years. Used by the Romans, Egyptians, Chinese and much of southern Europe as medicine and food, garlic has been documented throughout history as a valuable herb. Garlic contains the sulfuric acid alliin, which when activated by the enzyme alliinase is converted to allicin. Allicin is the component that gives garlic its medicinal properties and pungent odor.

Food Supplements Marketing Opportunities:
• Over processing of foods is leading to growing popularity of whole food supplements
• Market to those looking for whole food alternative to traditional vitamins
• Popular among those looking for all-natural remedies
• Cross market in whole foods, immune health and general health sections
• Growing segment of dietary supplement section

These statements have not been evaluated by the Food and Drug Administration.
These products are not intended to diagnose, treat, cure or prevent any diseases.

The term "lecithin" is the commercial or popular name for a mixture of naturally occurring compounds called phosphatides or phospholipids. The principle components of this natural mixture are phosphatidylcholine, phosphatidylethanolamine and phosphatidylinositol. Phospholipids are a natural constituent of cells in the human body. They have roles in supporting a healthy nervous system and are found in the myelin sheath, which is a fatty protective covering for the nerves. The average diet contains about 5 to 10 grams of lecithin and about 400 to 900 mg of choline daily. Currently, there is no RDA (Recommended Daily Allowance). However, choline, a constituent of lecithin, is considered an essential nutrient.

Areas of research include evaluating lecithin's role in memory function and lecithin as a support factor for weight management. Whether lecithin supplements will contribute to reducing serum cholesterol is still controversial. Lecithin is found in egg yolks, legumes, liver, nuts, whole wheat, vegetable oils and soybeans. It is also a source of polyunsaturated fat.

The NNFA (National Nutritional Foods Association) Standards Committee has adopted the Food Chemicals Codex III Description and Specifications as an acceptable standard for lecithin (p. 166 F.C.C. III) and the following is recommended:

•      Dry or Oil Free Lecithin should contain minimum 90% phosphatides
•      Liquid and/or Encapsulated Lecithin should contain minimum 50% phosphatides

As you can see, our two products meet these recommendations:
1.     All Natural Soy Lecithin Granules (Nutty Flavor)                     97-99% Phosphatides
2.     Lecithin 1200 mg Soy Lecithin Capsules                               60% Phosphatides

The soy lecithin granules are a premium deoiled soybean lecithin with no additives, fillers or flow agents. It is characterized by its high phospholipid concentration, low residual oil content, and superior aroma and flavor profile. The percentage of phosphatides is higher in the granules because it is more concentrated from being dried and deoiled. It takes approximately 10 lecithin capsules to equal 1 tbsp of the lecithin granules based on the following:

1 tablespoon of granules                                   1 lecithin capsule
1763 mg phosphatidylcholine                              180 mg phosphatidylcholine
1050 mg phosphatidylinositol                              102 mg phosphatidylinositol
1500 mg phosphatidylethanolamine                      144 mg phosphatidylethanolamine

Now you may ask why anyone would want to take the capsules if the granules are more potent? Personal preference! A person may select a desired potency based on dietary habits as well as convenience. Some find it easier to carry capsules around and take them throughout the day and some may or may not like the taste or feel of the granules in the mouth. There are many reasons people may choose one over the other but if the stores have the facts, they will be better able to help the consumer choose a product that will best suit their needs.