Nutrition Facts:

Vitamin E may be the most well known dietary supplement there is. Its increasing popularity is due to the extensive amount of clinical research that has been done. Vitamin E has been shown to reduce risk and incidence of heart disease.

Essential to the diet, Vitamin E holds one of the most prestigious positions among the essential vitamins and minerals. Clinical studies and research abound discussing the merits of supplementing Vitamin E.

• Heart health
• Reduced risk of cancer
• Menopause support
• Wound healing

The function and benefits of Vitamin E are based on the superior antioxidant protection it provides. This vitamin fights free radicals at the cell membrane, preventing cells from being damaged. The way it works is by becoming incorporated into the lipid portion of the cell membrane and carrier molecules, where it acts to protect the cell.

Experts recommend supplementing with Vitamin E because it is so difficult to consume the amount necessary to initiate the protective effects. The typical dosage is between 400 IU and 800 IU per day. To consume this amount in the diet, one would have to eat five cups of almonds, ten cups of wheat germ, or about 2000 calories from wheat germ oil per day! Our Vitamin E is 100% natural in the d-alpha form, as opposed to the dl-alpha form which is synthetic and not efficiently utilized by the body.

Vitamin E Marketing Opportunities:

• Several products fall into our top fifty sellers list
• We only use 100% natural Vitamin E in all of our products
• Cross-merchandise in heart health, skin health, antioxidants, women's and men's health
• We offer d-alpha tocopherol with or without mixed tocopherols
• Dosages available between 200-1000 I U capsules
• USP quality

These statements have not been evaluated by the Food and Drug Administration.
These products are not intended to diagnose, treat, cure or prevent any diseases

The vitamin E is a stabilized form of tocopherol - tocopheryl succinate that is treated with a cellulose derivative, ethyl cellulose.

Unlike many vitamins whose synthetic form is "nature identical," synthetic vitamin E is not the same as natural vitamin E. Vitamin E is primarily composed of four tocopherols: alpha, beta, gamma and delta. Alpha tocopherol, the most active variety, can be synthetic or natural. This is indicated with the letters "d" and "I." The natural and most potent form, written as d-alpha tocopherol, is taken up preferentially by our tissues. The synthetic form, written as dl-alpha tocopherol, has lower biological activity and is less absorbable because the "I" portion is not recognized as vitamin E by the body. All of our vitamin E-containing products solely have the natural form.

It is important to note that the terms acetate and succinate do NOT determine whether alpha tocopherol is natural or synthetic. Acetate and succinate are carriers of natural vitamin E used to stabilize and protect it from oxidative damage. Acetate is the esterified oil form, while succinate is the esterified dry form. As opposed to its "raw" oil state, the dry form of d-alpha tocopherol is used for putting it into tablets and hard gelatin capsules.

Water soluble: A water-soluble component "disappears" in water. An example of this is sugar or salt in water.

Water-dispersible: When mixed with water, a water-dispersible component forms a fairly homogenous mixture that is not clear or colorless. The dispersed component is visible throughout the water. The stability of water dispersion can vary widely. Continuous mixing may not be necessary to maintain the dispersion. Eventually separation will occur. Dry Vitamin E (VL402) is an example of a water-dispersible product. A water-miscible component is not soluble in water.

The oil form of our natural vitamin E products are sealed in airtight softgels. This prevents the product (until the expiration date) from going rancid since the contents are not exposed to air. Theoretically, a carrier does not have to be added to our oil form of d-alpha tocopherol because softgel encapsulation provides sufficient protection at least through our expiration date. We use the form acetate in a few of our natural vitamin E products (VL115, VL120, and VL122) solely to provide a choice for our customers. Keep in mind that all of our products have expiration dating to guarantee freshness and potency.